AI-powered replies arrive in latest WhatsApp Business
WhatsApp Business is enhancing its features with the latest beta update for Android, version 2.24.26.16. The update, available via the Google Play Beta Programme, introduces AI-powered replies and a business platform connection, along with refreshed theme colours for a more user-friendly experience. The new update brings updated light and dark theme colours to the app, replacing the old light blue accents with black for the light theme and white for the dark theme. These changes align the Android app with recent updates to the iOS version, making it easier to differentiate between WhatsApp Messenger and WhatsApp Business. The most significant addition is the integration of AI-powered replies. Businesses can now use AI to respond to customer messages, particularly during times when human staff are unavailable. The AI can handle common questions, guide users through the purchasing process, and even manage complex queries using machine learning models customised to the business’s need...